Along with positive brand image, the effective promotion can contribute to the fast and effective business development. In this regard, such companies as Lexus need to conduct their promotion carefully to promote their products and to reach the target customer group.
In fact, the company is very concerned with the promotion of its products but Lexus has to reach its target customer group and to provide customers with luxurious cars. In such a context, the company needs to promote its products to reach the target customer group and to focus on the effective promotion tools, which can attract the attention of customers, who represent the upper classes of the society and are accustomed to luxurious vehicles.
Therefore, the promotional campaign conducted by Lexus should focus on the effective advertising and development of positive public relations, which contribute to the formation of the positive company-customer relationships, improve its public image and brand image, and stimulate to attract its customers.
On analyzing the promotional strategy used by Lexus, it is important to dwell upon the major components of promotion mix used by the company to promote its products and to reach the target customer group.
In this regard, it is worth mentioning the fact that Lexus operates in the luxury car industry and attempts to take the leading position in the industry and to enhance its competitive position in the market. At the same time, today, Lexus faces the problem of the steady decline in the automotive industry, which affects the premium segment of the market as well.
Although the impact of the economic recession on the luxurious cars market is lower compared to other vehicles, Lexus is still facing the problem of the decline of sales. At any rate, today, the company focuses on the promotion of its products to increase sale rates and to attract customers to its products.
In such a situation, the advertising is one of the primary concerns of Lexus. In fact, the company focuses on advertising of its products to reach the target customer group.
Basically, Lexus attempts to stress advantages of its products compared to that of its rivals.
In actuality, Lexus conducts its advertising strategy focusing not only on the luxurious aspect of its products but also the company stresses its concerns with innovations. In such a way, the company advertises its technological innovations as one of the major advantages of its vehicles compared to that of its rivals.
In this regard, Lexus attempts to enhance its position in the market and advertise its products successfully. At the same time, the company uses different means of advertising.
In actuality, Lexus is concerned with the use of visual media. In this regard, television is still one of the most powerful tools used by the company to reach its target customer group. At the same time, today, Lexus attempts to use new media, such as internet to reach its target customer group.
In this regard, television provides Lexus with the broad audience but the company still fails to reach the target customer group specifically. In such a situation, internet is a good alternative to enhance the position of the company in the market.
In addition, internet is effective tool, which can back up advertising on television. Along with advertising, the company uses the public relations to enhance its position in the market and to attract customers to its products.
In such a situation, the public relations contribute to the improvement of the public image of the company and to create a positive brand image. At this point, it is worth mentioning the fact that Lexus is very concerned with the improvement of its brand image, especially today, when the public is growing more and more concerned with environmental problems.
In such a situation, Lexus focuses on the improvement of the position of the company through the creation of hybrid vehicles. Thus, the company enhances the position of the company in the market and improves consistently the position of Lexus in the market.
|List your Accomplishments||Promotion Essay Promotion Essay Definition Promotion essay is a regular type of paper assigned to college students taking a Marketing course. Unlike SWOT analysis, promotion essays, though quite easily written by students attending the lectures and reading the course materials, are an obstacle for those working or being absent from class for personal reasons.|
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|Starting Out||Terms and conditions Promotion Essay Definition Promotion essay is a regular type of paper assigned to college students taking a Marketing course. Unlike SWOT analysis, promotion essays, though quite easily written by students attending the lectures and reading the course materials, are an obstacle for those working or being absent from class for personal reasons.|
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Hybrid vehicles become one of the effective tools to improve the public relations of the company in the market. On analyzing promotional strategies used by Lexus are effective but it is necessary to apply them properly. In actuality, the promotional strategies are appropriate for the target market.
In the current situation, Lexus should focus on the promotion of its products through the use of contemporary media.Sales Promotion: Essay on Sales Promotion!
The word promotion originates from the Latin word ‘Promovere’ means “to move forward” or to push forward. Sales and promotion are two different words and sales promotion . Promotion in Marketing Essay In the contemporary business environment, promotion plays the crucial role for the effective business development.
Along with positive brand image, the effective promotion can contribute to . Health promotion is defined as the process of enabling people to increase control over and improve their health (World Health Organization, n.d.). It encompasses a combination of health education and related organizational, political, and economic changes aimed at improving health (Hooyman & Kiyak, ).
Promotion is the part of the marketing mix where it decides how a product should be marketed or sold. Promotion tells potential customers that the products exist and what it can do and then persuade them to buy it.
Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P's that make up a marketing mix in which includes price, product, place and promotion.3/5(3).
How Promotion Objectives Determine which Marketing Methods or Strategies Used - How Promotion Objectives Determine which Marketing Methods or Strategies Used Promotion is a marketing mix element that plays the function of persuading, influencing and persuading a consumer to make a decision.